Sketch Outlier - Creative Director
SALLYANN MASON
Sketch Outlier is a design consultancy specialising in Creative Masterplanning, Strategic Creative Planning, and comprehensive turn-key Design Services for the Attractions, Museum Exhibition, and Experiential Leisure sectors.
With over 20 years of dedicated expertise in the Cultural and Attractions industry, founder Sallyann brings a rich portfolio of diverse project experiences. From cultural exhibitions and interactive children’s museums to large-scale themed aquariums and IP-branded attractions, Sallyann’s work reflects a profound understanding of what captivates and engages audiences globally.
Having completed extensive projects across Asia, the Middle East, and Europe, Sketch Outlier leverages unparalleled international insight to craft experiences that seamlessly blend authenticity, entertainment, and education.
Sallyann’s in-depth knowledge of the entire project lifecycle ensures innovative and strategic possibilities are discovered at every stage. From conceptual masterplanning to leading all design phases, and through to procurement and art direction, her ability to navigate the complexities of design and construction guarantees exceptional results tailored to each unique vision.
What truly sets Sketch Outlier apart is our holistic approach, rooted in a wealth of cross-sector expertise. Whether spearheading transformative projects or collaborating on specific phases, Sketch Outlier delivers world-class designs that redefine the boundaries of creativity and functionality.
Brands and Design Studios Ive had the pleasure of being part of the team and working for over the years;
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Testamonials from colleagues and clients:
" I’ve had the opportunity to work with Sallyann Worldwide on International projects such as the Sea Life brand over many years. Sallyann is a pleasure to work with and is clear on her directives. Between us we have delivered some fantastic projects. Sallyann is extremely knowledgeable, talented and experienced within her field. We look forward to working with her again on future projects."
Darren Richardson CEO at Richco International Int USA & UK
" Sal and I worked together on numerous projects for Merlin Entertainments and Sea Life. I found her passion for outstanding educational and engaging content installations to be second-to-none. Sal’s talent and creativity were an inspiring influence and considered, helpful feedback and project management skills invariably led to the project success. She is a joy to work with!"
Oliver Trimble Product Owner at Playsport Games
" Sallyann, a massive thank you for everything you have done and achieved on our new ride "Croc Drop" here at Chessington. You have worked with the on site teams, listened to any feedback, managed multiple stake holders and managed to create something that is truly incredible. All our guests love the attraction and you have been instrumental in creating something that will be within Chessington for a very long time. I can not wait to work with you on the future projects we have planned for Chessington. A very big well done and thank you from me."
Tim Harrison-Jones - Director of Chessington World of Adventures
" Sal has been amazing this week putting herself out there to be part of our media interviews for our brilliant new Croc Drop ride. She has helped us ensure some fantastic coverage for the brilliant ride that she has been at the centre of creating. Massive thankyou & well done!"
Joanna Teasdale - Marketing Director for Chessington World of Adventures
" Well done Sallyann for the fantastic creative ownership and hardwork on Octonauts Ray Bay project at Shanghai Changfeng Ocean World. It has been a project with lots of challenges but it is great to see all now completed. Well done and brilliant to all - Thanks you Sallyann"
Rob Smith, Divisional Director - Asia Pacific at Merlin Entertainments Group
Projects
DESIGN IMAGE © SARNER INTERNATIONAL LTD
DESIGN IMAGE © CULTURAL INNOVATIONS LTD
DESIGN IMAGE © MERLIN ENTERTAINMENTS LTD